Ollie Johnson
AS/A2 Media

I have created a mood board using images relevant to the type of film opening i am going to make. My film opening will be action/thriller and so i have chosen some of the pictures from existing films from this genre.

This is a scene from an episode of Dr Who. Although it could be classed as sci-fi it can also be classed as a drama as it follows several conventions that are typical of the genre. It is about a set of characters that have to overcome problems. It also involves an element of normal life being disrupted. In the scene there are 40 shots. The first is a slow panning shot and then throughout the scene the pace of the editing increases and the shots become shorter.This along with dramatic music and sound effects helps build suspense and tension. The lighting in these scene also contributes to this as it is quite dark, as is the location and set. In summery it is an effective scene that creates 'drama' and makes the viewer want to continue watching.

1: ATL (Above The Line) - Advertising term for expensive media like T.V., Radio etc.
BTL ( Below The Line ) - Is commonly referred to print media such as direct mailers, flyers, brochures etc.
2: 2012 is a hollywood blockbuster with a budget of $200 Million. The budget means that it can use 'ATL' Advertising. The film 2012 has Film Trailers, T.v Adverts, Billboards and Magazine interviews which are all 'ATL' advertsing.

The Men Who Stare At Goats is a middle of the range film with a budget of $25 Million. The budget means that it can use both 'BTL' and 'ATL' advertising. It has a T.v Advert, Film Trailer and there's also been a Radio advert so they have used both advertising strategies.

Bunny and the Bull is a small budget british comedy with a budget of £5 Million. The budget means that 'BTL' advertising is used as they have the trailer on youtube, have had a small press release and also had a videoblog of the london film festival.

The budget affects the production practices used because a film with a higher budget will have more money avaliable to use on different techniques, sets etc. Film with lower budgets will be more limited to the production practices that they can use. If a film has more production practices avaliable it can appeal to a larger target audience because it can use more techniques that appeal to different classes of people. For example in 'Dead Mans Shoes', the budget was very limited and this shows in the film. The dialogue is mostly improvised and there are no purpose built sets used. There are not many actors and none are established actors or stars. This makes the film more realistic and appeals mostly to working class males because they might be able to relate to the some characters in the film, and how realistic they appears. In 'Hot Fuzz' the budget is much larger and this shows in the film. There are many more famous actors and most of them are well know british comedic actors. This appeals to a wider target audience because the actors alone make people want to watch the film becuase of previous roles. There are also many purpose built sets and special effects. These production practices, while not neccessarily making the film more realistic, make it more entertaining for a wider more general audience.

Budget for Dean Mans Shoes: £723,000
Budget for Hot Fuzz:£8million