Ollie Johnson
AS/A2 Media

http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/film_reviews/article6847491.ece

The article although well constructed and informative was basicly a hissie fit on the dissappointment the author had after watching the film. He included a basic interest and some fair sided comments but the main jist of his response was based on the lack of £7 he felt after the cinema had nicked from him.

The most unfortunate side of the authors aritcle was his comments on joe wright the accomplished, british director, who he tyhough was out of place and slanderised his work in this recent film forgetting the unusual setting he was in and his inexperience in the area he was filming. This responce was highly critical and indefinitely unfair.

1: ATL (Above The Line) - Advertising term for expensive media like T.V., Radio etc.
BTL ( Below The Line ) - Is commonly referred to print media such as direct mailers, flyers, brochures etc.
2: 2012 is a hollywood blockbuster with a budget of $200 Million. The budget means that it can use 'ATL' Advertising. The film 2012 has Film Trailers, T.v Adverts, Billboards and Magazine interviews which are all 'ATL' advertsing.

The Men Who Stare At Goats is a middle of the range film with a budget of $25 Million. The budget means that it can use both 'BTL' and 'ATL' advertising. It has a T.v Advert, Film Trailer and there's also been a Radio advert so they have used both advertising strategies.

Bunny and the Bull is a small budget british comedy with a budget of £5 Million. The budget means that 'BTL' advertising is used as they have the trailer on youtube, have had a small press release and also had a videoblog of the london film festival.

The budget affects the production practices used because a film with a higher budget will have more money avaliable to use on different techniques, sets etc. Film with lower budgets will be more limited to the production practices that they can use. If a film has more production practices avaliable it can appeal to a larger target audience because it can use more techniques that appeal to different classes of people. For example in 'Dead Mans Shoes', the budget was very limited and this shows in the film. The dialogue is mostly improvised and there are no purpose built sets used. There are not many actors and none are established actors or stars. This makes the film more realistic and appeals mostly to working class males because they might be able to relate to the some characters in the film, and how realistic they appears. In 'Hot Fuzz' the budget is much larger and this shows in the film. There are many more famous actors and most of them are well know british comedic actors. This appeals to a wider target audience because the actors alone make people want to watch the film becuase of previous roles. There are also many purpose built sets and special effects. These production practices, while not neccessarily making the film more realistic, make it more entertaining for a wider more general audience.

Budget for Dean Mans Shoes: £723,000
Budget for Hot Fuzz:£8million

In his interview Shane Meadows talks about his directing/filming technique. He always uses a small budget and says that this makes the film more realistic and represents society better that using famous actors and stars. He says that some of the dialogue in a scene would be improvised and that a page script could become much more and that a ten page script could become much less. This improvisation again portrays social realism; a more realistic representation of society. Also he has a good relationship with the actors who he says are welcome to make changes to the script. In all of his scenes he uses natural lighting from pre-bulit sets and this again adds to the social realism of his films. When he has a larger budget to use on his most recent films he still uses the same techniques as with his earlier films and this has become his own unique style of film making.

1: Working Title Films is a British film production company, based in London, England. The company was founded by Tim Bevan and Sarah Radclyffe in 1982. It produces feature films and some television productions. Eric Fellner and Bevan are the co-owners of the company now. They are part of universal studios.

1: Warp Films, a sister company of Warp Records was set up in 1999 with funding from NESTA. It is based in Sheffield, England with a further office in London and has 14 full-time staff. They are independent.

Conglomerate- a group of small companies, brought together by a larger company which work together.

2: If the company is owned by a bigger company then they will have a bigger budget for there films.

3:

warp films:

· My Wrongs #8245–8249 & 117

· Dead Man's Shoes

· Rubber Johnny

· This Is England

· Dog Altogether

· All Tomorrow's Parties

Working title films:

· About a Boy (film)

· Ali G Indahouse

· Atonement (film)

· User:Nayrouz Aly/Atonement

· Barton Fink

· Bean (film)

· The Big Lebowski

· Billy Elliot

· The Boat That Rocked

· Bob Roberts

· The Borrowers (1997 film)

· Bridget Jones's Diary (film)

· Bridget Jones: The Edge of Reason (film)

· Burn After Reading

· The Calcium Kid

· Captain Corelli's Mandolin (film)

· Catch a Fire (film)

· Chicago Joe and the Showgirl

· Chihuanhas

· Dead Man Walking (film)

· Definitely, Maybe

· Doraemon: Nobita's Dinosaur

· Drop Dead Fred

· Edward II (film)

· Elizabeth (film)

· Elizabeth: The Golden Age

· Fargo (film)

· For Queen and Country

· 40 Days and 40 Nights

· Four Weddings and a Funeral

· French Kiss (film)

· Frost/Nixon (film)

· Green Zone (film)

· The Guru (2002 film)

· The Hi-Lo Country

· Hippie Hippie Shake

· Hot Fuzz

· The Hudsucker Proxy

· Inside I'm Dancing

· The Interpreter

· Johnny English

· Land and Freedom

· Loch Ness (film)

· London Kills Me

· Long Time Dead

· Love Actually

· The Man Who Cried

· The Man Who Wasn't There

· Map of the Human Heart

· Mickybo and Me

· Moonlight and Valentino

· Mr. Bean's Holiday

· My Beautiful Laundrette

· My Little Eye

· Nanny McPhee and the Big Bang

· Nanny McPhee

· Ned Kelly (2003 film)

· Notting Hill (film)

· Brother, Where Art Thou?

· Panther (film)

· Paperhouse (film)

· Paul (film)

· Plunkett & Macleane

· Posse (1993 film)

· Pride & Prejudice (2005 film)

· The Return of the Borrowers

· Robin Hood (1991 film)

· Romeo Is Bleeding

· Rubin and Ed

· Sammy and Rosie Get Laid

· A Serious Man

· Shaun of the Dead

· Smokin' Aces

· The Soloist

· State of Play (film)

· Tales of the City (TV miniseries)

· The Tall Guy

· The Comic Strip

· Thunderbirds (film)

· United 93 (film)

· Wild Child (2008 film)

· Wimbledon (film)

· Wish You Were Here (1987 film)

· A World Apart (film)

· The Young Americans (film)

4: Shaun of the Dead- £4million budget

Dead man’s shoes- £723,000 budget

5: Pirates of the Caribbean: At World's End (2007) is the current highest budget film at $300,000,000

6: Working title films get there funds from universal pictures and Warp films get there funds from being awarded £4.5 million from the UK Film Council.

7: The genre of Warp films are social realism as seen in ‘This is England’

8: They are more realistic then normal films as they are gritty and more realistic as they appeal to the British audience.

9: The target audience are british people as the film companies are british and the films are often set in britain.

10: The main genre of the films is romantic comedies.

Our magazine follows most of the typical conventions for a magazine. There is a picture of people on the front and a mid-shot is used. Also is uses a colour scheme of only a few colours. There is a masterhead at the top and smaller pictures and cover lines at the bottom. It also uses many different layers. It doesn't break any conventions. The colour pattern suits the target audience as it uses bright stand out colours such as red and yellow that suit the audience for a rock magazine. The cover lines entice the audience by refering directly to the reader, such as '25 metal anthem you must own' and 'how to survive rock 'n' roll'. This makes you want to find out more and read the magazine. The Magazine appeals to regular readers because the masterhead with the name of the magazine is overlapped by the picture of the band. Although you can't see all of the name of the magazine regular readers will know what it is. I have learnt that to produce a successful magazine cover it must follow the most of the typical conventions for a magazine and must make an audience want to read the magazine. I have also learnt how to produce a magazine using photoshop.

This scene is typical of a TV soap because it uses the normal conventions for a soap, such as mid-angle shots and continuaty between shots. The camera angles used in the scene are mostly mid-shots. The recreation was quite accurate although we didn't manage to use all the camera shots from the original scene. The sucsesses of the project were that we had practise at using the cameras and with using different shots and angles, and using continuaty between the shots. We Also had practise at editing a project together. We also learnt about the importance of continuaty between shots and had practise at using this technique. The lighting used in the scene wasn't very effective although we were limited as to the types of lighting we could use. I think i still need to work on the use of camera angles but my editing skills have improved. I now feel more confident using different camera shots and editing them together.