New Releases
1: ATL (Above The Line) - Advertising term for expensive media like T.V., Radio etc.
BTL ( Below The Line ) - Is commonly referred to print media such as direct mailers, flyers, brochures etc.
2: 2012 is a hollywood blockbuster with a budget of $200 Million. The budget means that it can use 'ATL' Advertising. The film 2012 has Film Trailers, T.v Adverts, Billboards and Magazine interviews which are all 'ATL' advertsing.
The Men Who Stare At Goats is a middle of the range film with a budget of $25 Million. The budget means that it can use both 'BTL' and 'ATL' advertising. It has a T.v Advert, Film Trailer and there's also been a Radio advert so they have used both advertising strategies.
Bunny and the Bull is a small budget british comedy with a budget of £5 Million. The budget means that 'BTL' advertising is used as they have the trailer on youtube, have had a small press release and also had a videoblog of the london film festival.
BTL ( Below The Line ) - Is commonly referred to print media such as direct mailers, flyers, brochures etc.
2: 2012 is a hollywood blockbuster with a budget of $200 Million. The budget means that it can use 'ATL' Advertising. The film 2012 has Film Trailers, T.v Adverts, Billboards and Magazine interviews which are all 'ATL' advertsing.
The Men Who Stare At Goats is a middle of the range film with a budget of $25 Million. The budget means that it can use both 'BTL' and 'ATL' advertising. It has a T.v Advert, Film Trailer and there's also been a Radio advert so they have used both advertising strategies.
Bunny and the Bull is a small budget british comedy with a budget of £5 Million. The budget means that 'BTL' advertising is used as they have the trailer on youtube, have had a small press release and also had a videoblog of the london film festival.
How does the budget of a film institution affect the production practices used to appeal to the target audience?
The budget affects the production practices used because a film with a higher budget will have more money avaliable to use on different techniques, sets etc. Film with lower budgets will be more limited to the production practices that they can use. If a film has more production practices avaliable it can appeal to a larger target audience because it can use more techniques that appeal to different classes of people. For example in 'Dead Mans Shoes', the budget was very limited and this shows in the film. The dialogue is mostly improvised and there are no purpose built sets used. There are not many actors and none are established actors or stars. This makes the film more realistic and appeals mostly to working class males because they might be able to relate to the some characters in the film, and how realistic they appears. In 'Hot Fuzz' the budget is much larger and this shows in the film. There are many more famous actors and most of them are well know british comedic actors. This appeals to a wider target audience because the actors alone make people want to watch the film becuase of previous roles. There are also many purpose built sets and special effects. These production practices, while not neccessarily making the film more realistic, make it more entertaining for a wider more general audience.
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